From Data to Design – A practical application of how market research can help drive your organization’s creative process

This presentation will provide a multi-dimensional view from the latest 2017 U.S. Healthy Aging Database® study on elements of healthy aging and how market adjacencies may impact the how, when and why of charitable giving marketing communications. We’ll look at how donors prefer to learn about organizations and the vehicles best suited to communicate by nonprofit sector.

In the presentation we’ll also provide data from the study that will drive strategic direction and demonstrate how some simple changes that any organization can make to their marketing communications materials can improve the chance of resonating with donors. We will show “before and after” examples of print and digital materials.

Speaker:
Nathan Stelter
Vice President at The Stelter Company

Nathan Stelter is vice president for The Stelter Company, a leading source for gift planning marketing solutions for the nonprofit community. The Stelter Company, which was founded in 1962, currently partners with more than 1,400 organizations nationally with a staff of over 100 individuals.

While Nathan wears many hats at Stelter, his primary concentration and passion is overseeing Stelter’s consulting and marketing teams and using his expertise to develop distinct marketing solutions for Stelter clients that engage with donors and provide results for the organization.

Nathan’s expertise places him in high demand as a lecturer at national and regional industry meetings on gift planning marketing, marketing trends, and cutting-edge donor and fundraising research. He’s been quoted in Planned Giving Today, Advancing Philanthropy and other trade publications. Nathan has recently accepted a nomination to join the board for the National Association of Charitable Gift Planners, he’s a past board member of the National Capital Gift Planning Council (Washington, DC) and is currently a member of the Mid-Iowa Planned Giving Council.