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December 2021

Donor Stories in Planned Giving Marketing – To Use or Not to Use

December 6 @ 12:00 pm
Unnamed Venue Austin, TX United States
Claudine Donikan

The planned giving industry assumes that donor stories are an effective way to inspire other donors and to increase engagement, including response, in marketing materials. But what is it about donor stories that inspires prospective donors to make gifts? Could certain donor stories have the opposite effect and decrease engagement and response?

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