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What Makes Donors Give?
April 28, 2014 @ 11:00 am - 1:00 pm
What Makes Donors Give?
Bill Bludworth, The Stelter Company
What Makes Them Give?: Stelter Donor Insight Report
Building on its two groundbreaking studies on planned giving in America, Stelter digs deeper into the logic of planned givers nationwide to examine:
* donation patterns leading up to planned gifts;
* how gift decisions may evolve over time;
* the mechanisms most effective in communicating about planned gifts; and
* the people who are most likely to influence the planned giver.
Bill will share highlights of this scientific study, representing the U.S. population age 40+, and sheds new light on the efficacy of common practices among development professionals and may compel your organization to re-examine conventional wisdom and approaches.
Bill Bludworth, Stelter, Marketing Consultant
The Stelter Company is a proven innovator with the experience, creativity, technical expertise and scientific research to truly engage and inspire your donors in supporting your mission through personal philanthropy. Their multichannel marketing services–direct mail, Web and email–work in coordination with their data enrichment, training, social media and other services to provide clients with comprehensive gift planning solutions.
Bill manages Stelter’s client relationships in the Southwest region and provides consulting for a wide variety of marketing needs. He has more than 25 years of experience in the nonprofit higher education market.
Bill earned his Bachelor of Science in business administration from the University of Arkansas in Fayetteville. Before joining Stelter in 2010, he served as a senior account executive for PCI the data company, a leading publisher of college and university alumni directories.
Outside of work, Bill enjoys spending time with his family and traveling. He also plays the drums at his church. Bill resides in Dallas, Texas, with his wife, Nancy, and their three children, Jared, Hannah and Nathan.