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Promo Strategies – Leveraging DAFs

May 3, 2021 @ 12:00 pm

Claire Axelrad


The use of Donor Advised Funds (DAFs) as a means for individuals to make philanthropic gifts continues to rise. Between 2017 and 2018 there was a 55% increase in the number of DAF accounts. And DAFs accounted for 12.7% of overall philanthropy in 2018 compared with just 4.4% in 2010.  Because there’s no denying the growing significance of DAFs in the total philanthropy picture, Claire Axelrad, J.D., CFRE feels it is imperative you understand how they work and how they may be of benefit to your charity. In this session we will look at:

  • What a DAF is/is not
  • Who DAF donors are + 6 common characteristics
  • 3 ways to best serve DAF donors
  • 9 strategies to attract and leverage DAF philanthropy

Learn how to get your fair share of this growing pot of philanthropic largesse!



Claire Axelrad, J.D., CFRE

Claire Axelrad, J.D., CFRE is a fundraising visionary with 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. Claire is the principal and founder of Clairification, teaches the CFRE course that certifies professional fundraisers, offers her own ‘Winning Major Gifts’ course, is Chief Fundraising Coach for Bloomerang, is a regular contributor to Candid/Guidestar, NonProfit PRO, and Network for Good, and is a frequent featured speaker. While serving as Director of Development & Marketing for Jewish Family and Children’s Services, she initiated and managed a comprehensive donor advised funds program. Lean on Claire’s expertise, wisdom and hands-on coaching to get ‘clairity’ on your challenges, set priorities, take control and find the path forward. And don’t forget to enroll in Claire’s online, ongoing “Clairification School” – it’s the best bargain in fundraising!


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May 3, 2021
12:00 pm
Event Category:


Virtual (Zoom)