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Stewarding Planned Gift Donors for 10, 20 or 30 Years While Waiting for the Ultimate Gift
September 27, 2021 @ 12:00 pm
The donor you’ve worked with for years has finally documented their gift. Now what? Good stewardship serves to strengthen a donor’s relationship with your organization and is a vital part of a successful bequest program. As a result of recognition and good stewardship, at a minimum your donors will keep the gift provision as a part of their estate plans – remember that a bequest is most often revocable and can be changed.
This session will explore ways to keep deferred giving donors engaged when faced with having to provide stewardship for 10+ years and how best to transfer these long-term relationships as staff change over time.
April Hampton Perez, Senior Director of Development, Southwestern University, Georgetown, TX and Maria Kruger, Director of Stewardship, Southwestern University, Georgetown, TX
April Hampton Perez
April joined the Southwestern University staff in 2013 and serves as the Senior Director of Development for Planned Giving. She works with individuals by sharing gift planning options and opportunities so that they can make the most meaningful gift to Southwestern while meeting their personal and philanthropic goals. April has more than 25 years of experience in higher education fundraising. From 2007-2013, she served as Director of Gift Planning at the University of Texas at Austin during their historic $3 billion campaign. And from 1995-2007 she worked as a member of the Southwestern University development team as a major gift officer and gift planning officer. She is Secretary of the Charitable Gift Planners of Austin Chapter and is a member of the Estate Planning Council of Central Texas. April served as a board member of the Council for Advancement and Support of Education (CASE) and as the CASE District IV 2015 conference chair. She earned a bachelor’s degree in political science from Southwestern University and a master’s in social work from the University of Houston.
Maria Kruger ’91
Southwestern University, B.A.
University of Illinois, M.Ed.
Maria Kruger joined the University Relations staff as Director of Stewardship at Southwestern University in 2017 after serving as the University’s Internship Coordinator for the previous 18 years. In her role, Maria manages various donor communication pieces and presidential-level events annually.