35 events found.
Events
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Tim Logan, Ruffalo Cody Brochures, mailings, the Internet. . . all techniques you use to market your planned giving program. But are you reaching the right people with the right message? In today’s multichannel environment, you need a Planned Giving Marketing Plan. We will discuss how to identify planned giving prospects from analyzing annual giving behaviors; using wealth and planned giving scoring models; and using segmentation strategies. Attending this session you will learn the seven step process to put it all together and develop an integrated planned giving marketing plan that will help you increase gift income and improve your overall program performance. |
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