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Engaging Women in Planned Giving
Engaging Women in Planned Giving
Angela Throne,
Texas A&M Foundation, Gift Planning Office
Engaging Women in Planned Giving
You’ve seen the statistics: Today’s women are an active financial force—they earn, manage and distribute more wealth than ever before. Their importance as planned giving prospects shouldn’t be forgotten as it will continue to grow. Participants will learn how and why a woman’s approach to philanthropy can be different from that of a man, as well as where to spend time and money when targeting women. Through a selection of case studies that brought success to the Texas A&M Foundation’s planned giving program, Ms. Throne will convey practical ideas that can be implemented quickly and cost-effectively.