Angela Throne,
Texas A&M Foundation, Gift Planning Office

Engaging Women in Planned Giving

You’ve seen the statistics: Today’s women are an active financial force—they earn, manage and distribute more wealth than ever before. Their importance as planned giving prospects shouldn’t be forgotten as it will continue to grow. Participants will learn how and why a woman’s approach to philanthropy can be different from that of a man, as well as where to spend time and money when targeting women. Through a selection of case studies that brought success to the Texas A&M Foundation’s planned giving program, Ms. Throne will convey practical ideas that can be implemented quickly and cost-effectively.

This session will discuss donor centered gift planning strategies for both current and deferred major gifts. This presentation will cover how to initiate gift planning conversations and overcome donor objections, and provide a review of commonly used strategies and when to apply them.

Kevin Pickett
Executive Director of Development
The University of Texas MD Anderson Cancer Center